News & Updates

Kapamilya Artists, Unite for Online Celebrity Charity Event

April 16, 2018

From the traditional physical stores, buyers can now simply browse online to shop. The accessibility of shopping, payment, and delivery have become the newest trend that the rise of e-commerce changed the game on how shopping is viewed. This trend inspired the joint project of Metro.Style and Quadx, “Signed. Sold. Delivered.,” an online charity event which combines the ease of online shopping with a greater initiative. Launched on the April 3, the project is an exceptional kind that taps into celebrities to sell their pre-loved items. Fans will now have the chance to own a piece or two of their favorite celebrities’ personal items while taking part in helping partner communities of ABS-CBN Lingkod KapamilyaFoundation Inc. (ALKFI)

“I don’t think that there’s any amount of money, or any achievement, or any material possession that you can buy or have that compare to the joy you get when you help someone who is in need,” said ABS-CBN Lifestyle Ecosystem President Ernie Lopez.

Through this initiative, the team hopes to raise P1 Million for the beneficiary’s three core programs, namely Bantay Bata, Operation Sagip, and Bantay Kalikasan.

The online shopping community can finally own priced pieces that carry sentimental value to the kapamilyacelebrities. One of the celebrities who will be putting out their priced possession is Matteo Guidicelli who is particularly passionate about his advocacy on the environment in the Philippines.

“I’m very excited to be part of this, Signed. Sold. Delivered. It’s not just your ordinary celebrity bazaar, it’s online, so (it’s) much easier for everybody out there. Each possession of ours, preloved item, will have a story,” said the Baganistar who is already planning on putting out one of his bikes for the online platform. “Let’s support because this is for a very good cause. I think all my items will have a story behind them.”

Along with Matteo are two other kapamilya stars who have already pledged to donate their pre-loved items, Piolo Pascual and Jodi Sta. Maria.

“I called up Matteo, Piolo, and Jodi and without hesitation I asked them, can you guys help… all three of them said yes. That just shows how our kapamilyatalents, “Just love” talaganasa puso nila. I’m very excited of what we’re going to be doing here,” shared Lopez.

Inspired by the desire to help and give back to the Filipino community, Mia Bulatao, Chief Commercial Officer of QuadX, one of the fastest growing start up and biggest delivery network in the country, and James Loverio, Marketing Head of QuadX, conceptualized the idea for the project with the drive to find an avenue that will provide a nationwide opportunity to also help for a cause. 

“With our delivery solution and payment solution, CheckMeOut, we get to move the goods seamlessly between donors and buyers and able to transfer the funds to the beneficiaries. And there’s transparency.” The platform, which is specifically scaled to process about 2 Million transactions daily, also accepts various payment methods: Cash on delivery, credit card, bank transactions, online banking, and debit card payment. 

“Talking ngato the QuadX folks, they were sayingnadefinitely this will not be the last of its kind,” assured ABS-CBN Lifestyle Ecosystem Head Paolo Pineda.

New celebrity-owned items up for grabs will be posted weekly on the Metro.Style website starting May 15.

For more information and the complete mechanics, visit